‘No one is happy all the time!’ Burger King takes a jab at McDonald’s iconic boxed children’s meals by releasing its own ‘Real Meals’ that include a wide range of moods, from ‘salty’ to ‘blue’
・The meals were unveiled by the burger chain on Wednesday, May 1
・Among the new meal options, each of which was inspired by a different mood, is the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and the DGAF Meal
dgaf は don’t/doesn’t give a fuck.の意味です。
・Burger King said in a press releases that ‘the brand believes in authenticity and welcomes all guests’ and that it ‘understands that no one is happy all the time’
・The burger chain partnered with Mental Health America on the campaign
・Real Meals will be available for a limited time only, and can be ordered with a ‘whopper’ meal, which includes a burger, french fries and a beverage
・They will be available at select restaurants in Austin, Seattle, Miami, Los Angeles and New York City
Cambridge Dictionary によると ” the quality of being real or true: “という風に記載されていますね。
Many people now question the authenticity of his claims.
Burger King has unveiled a selection of meals designed to suit a variety of different moods, as it aims to spread the message that ‘no one is happy all the time’.
The new options, dubbed ‘Real Meals’, are inspired by a selection of different moods, including the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal, and DGAF Meal. However, ‘happy’ is not one of the choices.
The idea behind the new Real Meals, which were unveiled on Wednesday, May 1, is to celebrate ‘being yourself’ and feeling ‘however you want to feel’.
‘A natural extension of encouraging people to “be their way” is encouraging them to “feel their way.”
‘With the pervasive nature of social media, there is so much pressure to appear happy and perfect,’ it added.
And with the release of Real Meals, the brand wants to bring awareness to the importance of mental health and celebrate ‘being yourself’ and ‘feeling however you want to feel’.
To help bring attention to the cause, the burger chain partnered with Mental Health America on the campaign and selected May for launch as it is Mental Health Awareness Month.
Mental Health America is the nation’s leading community-based non-profit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans.
The non-profit organization took to Twitter to announce its involvement in the campaign on Wednesday, saying: ‘We teamed up with @BurgerKing to bring #mentalhealth awareness to the table.
Cambridge Dictionaryによると ” present or noticeable in every part of a thing or place: “という風に記載されていますね。
The influence of Freud is pervasive in her books.
a pervasive smell of diesel
a pervasive farmyard smell
the pervasive influence of Christianity in the Middle Ages
bring to the table (phrase)
Cambridge Dictionaryによると ” to push or send away an attacker or other unwanted person: “という風に記載されていますね。
Do you have any issues that you would prefer to bring to the table now?
‘Feelings aren’t facts, but they’re real and so are you. It’s ok to not be ok, so #FeelYourWay this #MentalHealthMonth.’
The boxed meals can be ordered with the purchase of a ‘whopper’ meal, which includes a burger, french fries and a beverage.
In support of the launch of the campaign, the brand released a film that takes an intimate and raw look into the reality of ‘feeling your way’ that’s both empathetic and celebratory.
The clip sees a number of different people revealing how they feel.
The film also commemorates the classic Have It Your Way track from the 1970s Burger King commercials.
However, the track was given a modernized twist on the iconic track that abandons the shiny and happy and instead follows individuals staying true to themselves.
The chorus of “have it your way” is swapped out with “feel your way”.
And since the launch of Real Meals, people have praised Burger King for being involved in raising awareness for issues surrounding mental health.
Macmillan Dictionary によると ” relating to very private or personal things “という風に記載されていますね。
The magazine published intimate details of their affair.
The restaurant has a very intimate atmosphere.
He’s become very intimate with an actress.
Cambridge Dictionaryによると ” Feelings or qualities that are raw are natural and difficult to control: “という風に記載されていますね。
We were struck by the raw energy/power of the dancers’ performances.
Her emotions are still a bit raw after her painful divorce.
Cambridge Dictionary によると ” able to understand how someone feels because you can imagine what it is like to be them “という風に記載されていますね。
a kind and empathetic friend
programmes training doctors to be empathic
Macmillan Dictionaryによると ” full of praise “という風に記載されていますね。
Their writings were celebratory in nature.
After announcing the news on Twitter on Wednesday, the tweet became inundated with numerous comments from fans of the new campaign.
One Twitter user commented on the announcement, saying: ‘Thank you burger king, very cool,’ while another said: ‘I’ll take one. Didn’t expect this real commercial about struggle and mental health issues but I’ll take it with a Whopper meal.’
A different user said: ‘I’m sick of everyone telling me how I should smile all the time. Give me one of the DGAF meals.’
Meanwhile, president and CEO of Mental Health America, Paul Gionfriddo, said: ‘Great job, Burger King. You’re making a difference, and we at @MentalHealthAm are happy to help!’
The meals are available for a limited time only at select restaurants in Austin, Seattle, Miami, Los Angeles and New York City.
Burger King’s new launch comes on the back of another exciting announcement: the fast food chain will be rolling out plant-based, meat-free burgers across the nation after experiencing such success with its initial trial.
In fact, the Impossible Whoppers, as they are known, are proving so popular that the company behind them – Impossible Foods – has admitted that it may well come up against a shortage in the upcoming months.
Impossible Foods issued a statement Tuesday saying it was stretched thin because of growth in ‘every sales category’ where it does business, including restaurants, theme parks and college campuses. The company is struggling from ‘demand greatly outstripping supply.’
To disfigure (verb)
Macmillan Dictionary によると ” to send or provide much more of something than someone can easily deal with “という風に記載されていますね。
We’ve been inundated with calls from angry listeners.
We have been inundated with requests for help.
We were inundated with complaints when the show had to be canceled.
come up against (phrasal verb)
Macmillan Dictionaryによると ” to have to deal with something difficult or unpleasant “という風に記載されていますね。
In the first week, we came up against a pretty tricky problem.
If you come up against difficulties, let me know and I’ll help out.
Cambridge Dictionaryによると ” to be or become greater in amount, degree, or success than something or someone: “という風に記載されていますね。
Demand for organic food was outstripping supply.
The demand for food in the war zone now far outstrips supply.
Car dealers worry that demand will outstrip their supply.
最後に、内容が理解でき、新しい単語も知ることができたら、必ずCambridge Dictionaryか、Macmillan Dictionaryで例文を読むようにしてください。そして一番シンプルで、自分が日常使いしときやすそうなもをノートやスマホに書き溜めておいてください。そしてこれを移動中の時などに声に出して覚えることが本当に大事です！（電車では難しいので、僕はよく歩きますw）