What is Vero? App challenging Facebook and Instagram surges in popularity over the weekend causing it to crash in some areas
To surge (verb)
Cambridge Dictionaryによると” to increase suddenly and strongly: “と、” to move quickly and powerfully: “というふうに記載されていますね。
The company’s profits have surged.
The flood water surged down the little street.
An angry crowd surged through the gates of the president’s palace.
The crowd surged forward towards the police.
A few metres before the end of the race, Jenkins surged into the lead.
・Vero is a rising social media app that brands itself as an ‘elevated’ Facebook
・The app gained so many subscribers over the weekend that it had an outage
・The first million people get free Vero access, but a paid model will launch soon
to brand (verb)
Macmillan Dictionary によると” to describe someone or something as a bad person or thing, especially when they do not deserve this “というふうに記載されていますね。ここではニュートラルな表現です。
The men were branded liars by the judge.
I don’t want to be branded as a rebel.
They branded him as a man without moral convictions.
Macmillan Dictionaryによると” more important or higher in status “ と、” raised above the ground, or higher than the surrounding area “ というふうに記載されていますね。
an elevated position in society
He has a slightly elevated idea of his own importance.
an elevated railway/motorway
The doctor said I was to keep my leg elevated.
There is an elevated area at the back of the building.
Cambridge Dictionaryによると” a period when a service, such as electricity, is not available: “ と記載されていますね。
The radio news reported power outages affecting 50 homes.
An app billing itself as a Facebook killer soared in popularity over the weekend.
Vero is a rising social media platform that markets itself as a less-cluttered version of Facebook, allowing users to connect more directly to friends and family members.
The app was launched in 2015, but has rapidly gained new users in the last few months.
bill as (phrasal verb)
Cambridge Dictionaryによると ” to advertise or describe someone or something in a particular way, especially in order to make them sound interesting or important “ という風に記載されていますね。
Electric cars are being billed as the automobiles of the future.
The movie was billed as a romantic comedy.
The young author was billed as “the new Beckett.”
To market (verb)
Cambridge Dictionaryによると ” to advertise and offer goods for sale: “ と記載されていますね。
The product has been marketed in a very clever way.
It’s a product that will sell if we can find the right way to market it.
Their products are very cleverly marketed.
They use beautiful men to market their fragrances.
The product is marketed under a different name in Germany.
What is the best way to market green energy?
To clutter (verb)
Macmillan Dictionaryによると ” to put too many things in a place so that it looks untidy “ と記載されていますね。
His bedroom was cluttered with books and papers.
The family room was cluttered with toys.
The kids always clutter the hall (up) with school bags and coats and stuff.
Every shelf is cluttered with ornaments.
I try not to clutter (up) my mind with useless information.
Over the weekend, the app gained so much traction that the company experienced technical issues.
Vero’s sudden take off comes as Facebook has faced increased scrutiny around the algorithms that power its News Feed, user targeting techniques and the spread of false information on the platform.
The company says it’s wary of the algorithms that control what Facebook users see on their feeds.
Vero is branded as an elevated Facebook, claiming on its Twitter page that it is ‘taking the way you connect and share in real life and translating it online.’
Cambridge Dictionaryによると ” the fact of an idea, product, etc. becoming popular or being accepted: “ と記載されていますね。acceptanceと同じです。
In our digital age, it takes less time for new words and phrases to gain traction than it did in the past.
Mobile broadband is quickly gaining traction despite its late entry to the Chinese market.
Does this idea have traction with you, Jonathan?
Macmillan Dictionaryによると ” careful examination of someone or something “ と記載されていますね。
The diet industry comes under scrutiny in tonight’s programme.
The government’s record will be subjected to/come under (close) scrutiny in the weeks before the election.
Will the candidates stand up under all that scrutiny?
To power (verb)
Cambridge Dictionaryによると ” to provide a machine with energy and the ability to operate: “ と記載されていますね。
Cambridge Dictionaryによると ” not completely trusting or certain about something or someone: “ という風に記載されていますね。
Macmillan Dictionaryには ” careful or nervous about someone or something because you think they might cause a problem “ という風に記載されていますね。
I’m a little wary of/about giving people my address when I don’t know them very well.
He was wary of putting too much trust in her.
Tourists should be wary, as pickpockets are known to operate in this area.
The teacher was wary of giving his pupils too much information at once.
Its rise has come on the heels of a great deal of backlash against Facebook, with users complaining about the algorithm that dictates what is on their news feed.
It has retweeted users praising the app and taking direct hits at Facebook.
‘Do you want a social media experience that’s like real life? No algorithms, no data mining, just real people enjoying their lives. I’m on @verotruesocial now and I‘d love you to join me,’ one user tweeted.
‘Join me on Vero. It’s a v[ery] carefully conceived & curated new social media site. F*** Facebook!,’ another user tweeted.
The company’s manifesto says: ‘Most social networks reduce everyone to a friend or a follower.
‘This encourages us to only share the parts of our lives we think are the most interesting.’
The biggest difference between Vero and other networks is the fact that the items on Vero users’ feeds show up in chronological order.
chronological は 時系列です。
Additionally, Vero charges fees for users unlike social media giants Facebook, Snapchat and Instagram.
come/follow hard/hot on the heels of sth (phrase)
Cambridge Dictionaryによると ” to happen very soon after something: “ と記載されていますね。
For Walter, disaster followed hard on the heels of his initial success.
TV camera teams arrived hot on the heels of the police.
Her remarks came hard on the heels of a statement by the President.
To dictate (verb)
Macmillan Dictionaryによると ” to influence or control how something is done “と記載されています。
Their choice was dictated by political circumstances.
Common sense dictates that we approach her with caution.
I wanted to take a year off, but my financial situation dictated that I got a job.
take a hit (phrase)
Macmillan Dictionaryによると ” to be criticized “ と記載されていますね。
To conceive (verb)
Macmillan Dictionaryによると ” to think of something such as a new idea, plan, or design“ と記載されています。Cambridge Dictionaryによると ” to invent a plan or an idea: “ と記載されていますね。
He conceived the plot for this film while he was still a student.
The exhibition was conceived by the museum’s director.
The facilities had been conceived with families in mind.
The exhibition was originally conceived as a tribute to Scott’s family.
To curate (verb)
Macmillan Dictionaryによると” to select items from among a large number of possibilities for other people to consume and enjoy; applied to many areas including music, design, fashion, and especially digital media “ と記載されていますね。日本語にすると〔美術の展覧会などを〕監督する、必要な情報をたくさんの情報源から収集、整理、要約、公開（共有）することです。
a curated library of short movies available online
Recapp wants to make it more convenient to read sports news curated around your favorite sports and teams.
reduce to (phrasal verb)
Macmillan Dictionaryによると ” to make something change into a different form by damaging it or crushing it “と、 ” to force someone into an unpleasant state or situation “と記載されています。
Stress had reduced him to a nervous wreck.
His comments reduced her to tears (= made her cry).
The fruit is reduced to a pulp and then mixed with sugar.
This beautiful forest has been reduced to a wasteland.
The building was reduced to rubble by the explosion.
The company announced on Wednesday that Vero’s first million users would not be charged, which ignited a flood of new users to the platform.
It tweeted that same day that a ‘high volume of registrations’ led to technical issues.
The company later announced that it believed it had identified the problem and is working to solve it.
To ignite (verb)
Cambridge Dictionaryによると ” to (cause to) start burning or explode: “ と、” to cause a dangerous, excited, or angry situation to begin: “ という風に記載されていますね。
The fuel spontaneously ignites because of the high temperature and pressure.
The forest fire began when a spark from a campfire ignited some dry grass nearby.
His teaching ignited my interest in Russian literature.
The proposed restrictions have ignited a storm of protest.
At least this episode has ignited a lively debate on the issues.
His speech ignited racial tension in the area.
最後に、内容が理解でき、新しい単語も知ることができたら、必ずCambridge Dictionaryか、Macmillan Dictionaryで例文を読むようにしてください。そして一番シンプルで、自分が日常使いしときやすそうなもをノートやスマホに書き溜めておいてください。そしてこれを移動中の時などに声に出して覚えることが本当に大事です！（電車では難しいので、僕はよく歩きますw）